Ovidius Clothing us an upcoming uni-sex streetwear label based in London. Ovidius Cothing transforms the urban fashion & street-wear by experimenting with an array of visuals to create stunning art pieces to be then displayed on ranges of clothing. Their new SS14 is up for preorder now.
The collection features all the usual summer wear shorts, short sleeve button-ups, and crisp white and black graphic t-shirts. The collection is at its best when utilizing playful prints like waves and flamingos on shirts and matching shorts. A pair of lightweight rain coats are also included for those days when the weather just won’t cooperate.
The UK-based brand CHEF took a more martial arts take on their collection for 2014 spring/summer. It’s titled REDemption.
This seasons look from CHEF is translating the traditional eastern martial arts costumes into modern casual wear. The result of this look is sports tailored casual pieces. They are featuring sports graphics, ancient Japanese scriptures and patriotic flags
Launching at their Boat Store at 11AM GMT Saturday 10th May 14